MySpace Plans Business Remodeling, Eyes Social Media as Film and Music Portal
After losing its social networking reign to Twitter and Facebook, MySpace.com said on Monday that it is now looking for more relevance of social media to music and films as it bares plans of retooling itself to be one of the biggest one-stop for online entertainment.
“We want to become relevant. There’s no other way to achieve that goal, especially with more than 100 million users a month, if you don’t have anything to offer that is relevant,” MySpace chief executive officer Owen Van Natta said in an interview.
Van Natta also told members of the media at a music conference in Cannes that the move will make MySpace as one of the top one-stop shop for music and movies, adding that they “should see increased gains.”
Van Natta has taken over MySpace.com, owned by News Corp., in April. He has then made several reshuffling with most of the management team.
As the former chief operating officer of Facebook, he has already made several cuts in the operation of the MySpace by clearing contents such as horoscopes, weather updates, job listings, and has made music and entertainment hub its priority.
After the implementation, MySpace.com has seen a seven percent growth in the number of unique visitors in November and December. It was the first time that the online company posted gain for over two years.
To date, Facebook remains the top online social networking website in the world with more than 350 million users while Twitter has more than 58 million unique monthly users.
If MySpace was to retake its glory, the company should introduce more features that is not being tapped by its opponents. Earlier, MySpace Music website has hit the online world and has enticed millions of online users back to the website.
MySpace is now making several deals possible for the website to be able to offer more music and video downloads.
“We’re not trying to be the No. 1 video site or the No. 1 audio site. We want to develop that next generation, and we’re highly social about film and music,” Van Natta said.
After losing its social networking reign to Twitter and Facebook, MySpace.com said on Monday that it is now looking for more relevance of social media to music and films as it bares plans of retooling itself to be one of the biggest one-stop for online entertainment.
“We want to become relevant. There’s no other way to achieve that goal, especially with more than 100 million users a month, if you don’t have anything to offer that is relevant,” MySpace chief executive officer Owen Van Natta said in an interview.
Van Natta also told members of the media at a music conference in Cannes that the move will make MySpace as one of the top one-stop shop for music and movies, adding that they “should see increased gains.”
Van Natta has taken over MySpace.com, owned by News Corp., in April. He has then made several reshuffling with most of the management team.
As the former chief operating officer of Facebook, he has already made several cuts in the operation of the MySpace by clearing contents such as horoscopes, weather updates, job listings, and has made music and entertainment hub its priority.
After the implementation, MySpace.com has seen a seven percent growth in the number of unique visitors in November and December. It was the first time that the online company posted gain for over two years.
To date, Facebook remains the top online social networking website in the world with more than 350 million users while Twitter has more than 58 million unique monthly users.
If MySpace was to retake its glory, the company should introduce more features that is not being tapped by its opponents. Earlier, MySpace Music website has hit the online world and has enticed millions of online users back to the website.
MySpace is now making several deals possible for the website to be able to offer more music and video downloads.
“We’re not trying to be the No. 1 video site or the No. 1 audio site. We want to develop that next generation, and we’re highly social about film and music,” Van Natta said.