A Nielsen official said that online media continues to innovate itself while providing more interactive tools to people, making this communication media an integral part of consumers’ lives.

The research firm official Charles Buchwalter said that Internet has personalized and provided more interaction between users, changing the way people relate to others.

Buchwalter also said that innovations in web-sharing sites and social platforms are very popular nowadays that more online users are spending longer time in these Internet properties compared to email accounts.

According to a recent report, social networking is even more widely-used than emails as people use the former as its new messaging tools to communicate with other users.

Meanwhile, online stores, guide sites, and browsing sites incurred less visits since 2003 when online consumers started to shift to social platforms and online video sites.

In terms of advertising revenue, social platforms and video sites are reaping profits due to its unprecedented popularity among users, Nielsen report said.  Meanwhile, here are some of the findings of the online research firm:

·    One in every 11 minutes spent online accounted for social platforms and blog sites visit.
·    Social networking is reaching the market of mobile users.  According to the research firm, 23 percent of British and 19 percent of Americans are using their smartphones to open social sites.
·    Compared to previous years when social sites are dominated by young people, members of this Internet property have become more diverse, with majority of them between the ages 35 and 49 years old.

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