Based on the report of Pyramid Research, the telecommunications arm of Light Reading Communications Network; mobile social networking usages in the region will boom significantly this year by over 112 million users and could possibly reach over 450 million by 2014.

In 2009, mobile social networking increased to more than 52 million users.

The 18-page report also tackles the three major potential drivers in the growth of mobile social networking. This includes the quality of user experience in the use Smartphone and 3G networks in Europe, operators’ initiative to increase network access, and online networking companies’ promotion of the platform for mobile use.

Stela Bokun, an analyst at Pyramid Research, said that the technical issues mentioned in the report will play paramount roles in many of the mobile markets in the region.

“3G network penetrations in vital European markets, including the development of advance handsets, will be the key factors the boom of social networking in the region,” Bokun pointed out.
She also said that mobile phone operators and social networking websites will have to strengthen its collaboration and bring new ideas for mobile users to make the growth projection possible.

“Both mobile network providers and social networking sites will have to bring its collaboration to a new level to cope up with the increasing demand in mobile networking usage. With this, they can increase revenue opportunities not only with their respective industries but also other business across the region,” the analyst said.

She added that the move will need a more proactive approach, citing the immediate need for more advance technologies in mobile phones and websites.

“One of the best examples in the usage of mobile phones for social networking is Facebook. In 2008, there are only five million users, which then increased to more than 85 million in December 2009,” Bokun pointed.

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