Study Says Ads in Social Sites not Frequently Visited by Users
Eighty-four percent of young people notice commercial ads posted in social network sites but only 19 percent of them believe these are relevant in their lives, according to a research firm.
The Participatory Marketing Network (PMN), in partnership with Pace University, conducted a study which targeted young netizens and their use of social networking sites which have become very popular Internet property that it has approximately 300 million users in total.
The study revealed that 74 percent of respondents are clicking the online ads while the remaining 36 percent have never clicked advertisements posted on the webpage.
In an interview, PMN executive chairman Michael Della Penna said that advertisers should have better understanding on the impact of commercial ads in the lives of social network users to be able to utilize this communication tool as an effective way for promoting a business.
“There are many advertisers who want to know if investing on social network sites will result to more benefits. As these sites have become popular especially among young Internet users, it is very important for businesses to have proofs of its usefulness”, he added.
Despite, ads’ unpopularity among young consumers, the study revealed that more than 60 percent of respondents said they have visited at least one fan page promoting a certain brand while another 48 percent said they have joined this special group.
When asked why they joined to a fan group, majority or nearly 70 percent said they like to receive news and product updates while more than 40 percent want to access downloadable music and videos. Meanwhile, 36 percent said they want to submit opinions and another 33 percent said they want to connect to other customers.
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