Social Networks Earn Mixed Reaction among Businessmen
A new study conducted by Citibank showed that social networking websites like Facebook, MySpace, and Twitter actually no has direct implication in doing business, citing that more than half of the respondents do not use such platforms in their businesses.
Based on the survey, small businesses in the US don’t show any interest in using online networking in interacting with their clients.
Some 76 percent of the 500 respondents interviewed by Citibank said that they do not find social networking to be useful in their businesses while another 86 percent said that the do not even use such websites for their operations.
“Most of the small businesses that we have interviewed said that they do not use blogs, video postings, and other features of websites like Facebook and Youtube to their data gathering,” Citibank said in a statement.
But New York-based marketing executive Hilary Topper said that these businesses have not realized the potential of social networking sites, saying that the Internet is the way for people to communicate in the near future.
“It these companies will not shift to the use of online networking soon, they will lag behind in terms of getting information from their clients,” she added.
Meanwhile, Sara Bruek Nichols echoed Topper’s statement, saying that her company was able to raise more than $20, 000 in over six weeks by just going online. They said that they have utilized the use of social networking media to ask for people’s help in disseminating hope to the schoolchildren in New Orleans.
Nichols said that most of the funding that they have acquired came from solicitation through Facebook and Twitter, adding that they were having difficulties in raising money in the past and social networking has made their tasks easier.
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