Journalists Use Social Platforms
Journalists have started to tap the social platform to reach more readers in a period where many newspaper companies have been shut down due to low readership. Meanwhile, experts said that web 2.0 may spell out trouble to publication industry as more people are becoming web-centric consumers.
In an effort to reach more audience, the Wall Street Journal has decided to use the same tools which can also be found in mainstream social networking sites, allowing non-paying visitors to access article news and stories which are ad-supported. On the other hand, the newspaper giant will provide different homepage for subscribers who will access more stories than non-paying visitors.
The online newspaper will also introduce its newest feature called Journal Community that will be officially introduced on Tuesday that will provide interactive tools found in social platforms, allowing subscribers to upload photos and to use their real names and along with their job details, interests, and hobbies.
Members of this new social site can also provide comments on each story, interact with other users to seek advice, and make discussion groups to talk about an issue. With such interactive features, the newspaper giant expects that people will become more informed about what is happening in the world.
In an interview, Journal editor Alan Murray said the media giant is also expecting to draw business executives who need a reliable source of information, adding that its new revisions will urge users to stay on the site for a longer period of time.
“We are using the most innovative technology which cannot be found anywhere else”, Murray added.
Related posts:
