Facebook Partnership with Microsoft Contradicts Its Private Policy
Facebook, one of the biggest social networking sites in the world which boasts more than 120 million active users, has extended its partnership with another Internet giant Microsoft.
In 2006, the online community signed advertising contract with Microsoft, a deal which amounted to $240 million venture which was given by the Internet giant.
While this advertising deal can to boost the company’s revenue, this partnership has contradicted Facebook’s private policy which stated that no third party will be allowed to view its members’ contact information.
With this advertising deal, Microsoft is given access to Facebook’s user emails, allowing the company to send messages to members, inviting them to use Windows Live Messenger.
To paraphrase Facebook’s private policy: The company is not allowing third party entities to see its member’s contact information (the author surmise that users’ emails are included) without their permission, or if the information is legally required.
Some critics suggest that the Internet giant’s Invite2Messenger has violated the privacy policy since users are required to log in to the online community site. After doing so, all the people from the friends list will receive message from Microsoft, inviting them to install its chat application.
According to some experts, the Microsoft’s move is an attempt to promote its Internet services. (While its hardware products and software are consumers’ favorite, its Internet services especially its search engine optimization lags behind the race.)
Facebook members may find this advertising deal with Microsoft a symbol of a broken promise, but one thing for sure, just like any business, this social networking site is built not for altruism purpose, but mainly for money-generating venture.
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