Businesses Eye Multiple Social Media Use in Marketing and Customer Support
A new data showed that more and more companies are now switching to the use of social networking sites like Facebook and Twitter in disseminating information to their clients, and the new research also suggests that most companies are now willing to go beyond popular names in the said platform.
In a statement, social media consultant and writer Paul Gillin said that a large number of companies, big and small, that he has interviewed for the survey have been consistent with the use of social networking websites as a way of communicating with the people in their community.
On an average, Gillin said that companies are now using more than eight different social networking sites today compared to some four years ago, when social media was considered as a major factor to low productivity of employees.
Likewise, the companies that answered participated in the survey said that they are getting highly-valued results from their clients, especially when they want to know about their performance in terms of customer satisfaction.
“It was really surprising especially when is reviewed that preliminary results. I was shocked by how the 53 respondents were using social media for their companies and some of them use at least eight platforms,” Gillin said.
The social media expert said that the situation was also similar to large household brands like Coca-Cola, Cisco, and Ford Motor Co, saying that most of these companies also used social media to spread their products and services across the online community.
“Companies, whether big or small, are being aggressive in the use of these social networking platforms,” he said.
Gillin also said that the recession has played a major role to the shift of marketing strategy from television ads to social networking.
“Many of the companies, especially in the US and Europe were forced to improvise and to be more creative for them to save up on high advertising costs. They have tried social media and they have hit the jackpot,” Gillin said.
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